Creative Fashion Professional

Hafso Berfin
Sarikaya

Fashion Merchandiser Designer Stylist

Creative fashion professional working across merchandising styling and design translating strong visual instinct into commercially successful fashion outcomes.

Based in Rome Available internationally

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About

Merchandiser with a design background, always guided by a strong creative and commercial point of view.

Hafso Berfin Sarikaya is a fashion merchandiser stylist and designer with experience spanning product development editorial image making styling direction and large scale garment production.

Her work sits at the intersection of taste and business translating strong visual instincts into commercially aware fashion outcomes while maintaining a refined and contemporary point of view.

Based in Rome and open to relocate she brings together styling sensitivity merchandising discipline and an elevated understanding of how fashion should look feel and perform.

Experienced in large scale fashion production supply chain coordination and sustainability aware product development.

Merchandising Impact

Commercial strength with aesthetic judgment

Commercially minded and creatively driven Hafso Berfin contributed to the development of hundreds of designs and samples supporting the production and sale of hundreds of thousands of garments.

Her work is defined by strong product instinct repeat best sellers and a refined ability to align taste with commercial performance while working exclusively with Inditex Group for Zara Woman.

Experienced in supply chain coordination sustainability and large scale production planning.

Styling

Editorial celebrity and production styling

Since 2020 Hafso Berfin Sarikaya has worked as an independent stylist providing image and styling consulting for fashion brands production companies and private clients.

Her work includes editorial styling red carpet preparation campaign direction and wardrobe consulting combining trend awareness with strong visual storytelling.

She has styled A list clients for red carpet events editorial features and brand campaigns and contributed styling direction to projects connected to Commitment Hasan and appearances surrounding the Cannes Film Festival 2021.

She also supervised styling for the Punto Amal Azhari editorial shoot later featured by Vogue Turkiye.

Collection

Punto x Amal Azhari

The Silk Road

The collection brings together the imaginative spirit of two geographies creating a visual language rich in color texture and movement.

Inspired by the magical city of Beirut the narrative travels across thousands of kilometers before arriving in Istanbul the cosmopolitan city of the twenty first century.

Hafso Berfin Sarikaya led design development styling direction and production supervision for the collection and also supervised the editorial shoot featured by Vogue Turkiye.

Featured in Vogue Turkiye

The Silk Road collection was featured by Vogue Turkiye adding editorial recognition to the collaboration.

Read Vogue Feature

Creative Project

BlasCut

BlasCut is a creative streetwear collaboration developed through graphic storytelling contemporary culture and a strong visual identity.

Hafso Berfin Sarikaya collaborated on the collection supervising design development production marketing strategy and campaign photoshoots while helping shape a cohesive creative direction.